How Digital Marketing Companies in India Are Helping Businesses Stay Relevant Online

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The advent of the internet has exposed novel vistas for conducting business. As per a survey, India will have around 500 million internet users by 2017. This creates a fascinating opportunity for businesses to sell their services and products to a growing population of internet users.

The internet has taken alongside it newer means of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures and other marketing collateral, usually do not work on the web.

Inbound or internet marketing, is making money online or in the digital sphere. It takes into consideration things like page rankings in search engine searches, advertising on search engines, banner ads on other websites, marketing on social media, etc. These marketing campaigns are highly focused and target the audience that a particular business wants to serve ads to.

The need to market services and products on the web has given rise to a new industry – the web marketing industry. conversion rate optimization statistics marketing companies in India provide comprehensive digital marketing services for businesses. They usually employ a specialist team of domain experts in search engine optimization (SEO), search engine marketing techniques (SEM), social media (SMM) and social media marketing optimization (SMO).

A recently available survey noted that 34% of the companies surveyed had a built-in digital online marketing strategy and 16% companies said that they use internet marketing on and off. A staggering 50% of the respondents said that they do not have a precise strategy for online marketing. These numbers suggest that there are still businesses which have not been exposed to the awesome capabilities and powers of internet-based marketing.

It really is imperative for Indian businesses, in particular, in this age to realize the importance of experiencing an integrated online marketing strategy if they desire to survive in an extremely frenzied and competitive market. Minus the help of Digital Marketing Services, they fall short of creating a strategy and face the dangers of seeing themselves become directionless. They’ll never know their online market share, their current market share will be gained by existing and start-up competitors and they will never have a powerful online proposition.

A Digital Marketing Company in India might help businesses harness the power of a robust web-based marketing strategy. The use of novel platforms just like the social media can be quite a game changer as increasing numbers of people are using them to activate with brands. It is an excellent place to gain followers, engage with them and serve them relevant and helpful content. After they become loyal brand followers, targeted ads are served in their mind to convert them into customers.

Online marketing is the present and the near future. Businesses staying away achieve this at their very own risk. It’s worthwhile to climb on to the digital bandwagon while the time is right.

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